Over 100,000 chatbots have been developed for use on Facebook’s Messenger app, giving retailers unparallelled data about customers to help grow business.
According to a report by Pymnts.com, the use of artificial intelligence is causing a digital retail revolution. For example, Sephora has developed a chatbot called Sephora Assistant which allows customers to book makeovers. Since deploying the bot, Sephora has seen an 11% booking increase.
Another beauty brand, Estee Lauder, has recently announced AI technology that will help consumers choose the right shade of lipstick using facial recognition and augmented reality.
A recent IBM study showed that 48% of customers want on-demand personalised promotions online from retailers, and another 45% want the same experience while shopping in-store.