Ewelina has specialised in marketing in the CEE and CIS regions for over 20 years. Prior to joining Ingenico in 2021, she worked in the money transfer industry for 5 years, developing new corridors for sending money and channels for transactions such as e-commerce and Visa direct. Ewelina is responsible for managing marketing in Eastern Europe, Russia and CIS at Ingenico, a Worldline brand.
In 2020, the e-grocery market became a rising phenomenon as consumers, forced to remain at home, switched to online grocery shopping rather than risking a visit to their local supermarket. As a result, average order values increased by 30% in 2020, while the cost of using these services practically fell to zero (1). However, a stabilizing market in 2021 is seeing a slowdown in growth as bricks-and-mortar shops return to the game.