A few months ago, I was walking past my local curry house when I saw that their neon sign was on the blink. It made me smile: now that, I thought, is some serious targeted marketing. Not only do they recognise that my name is Ian, but also that it’s late so I’m probably hungry... and they have created a whole new cuisine just for me! If only all small merchants had marketing that was as focused as that.
Down and out in London… and Brussels For almost 2 years now, wherever I go, I have been using an NFC-enabled payments ring for all my low value card purchases. Swooshing my way through the London Underground without needing an oyster or debit card is as satisfying today as it was on my very first go. Now that I reflect on my experience, it has occurred to me that only once in maybe 1,500 transactions, did anyone ever challenge me as to whether it was a legitimate method of payment.
In today’s fast-moving world, convenience and security are essential to success in payment. This has become even more relevant in the face of unpredicted challenges posed by the post-COVID ecosystem we now find ourselves in. Many behaviours have been impacted by the crisis, compelling consumers and merchants to move away from the physical world of commerce. In this article, we will focus on the Polish market, where these changes have been clearly demonstrated through dedicated studies.
In the past decade the increased interest in sustainable transportation has been pushing the EV manufacturers, infrastructure developers and charging station makers to constantly innovate and improve the century-old technology. The race is on for a better drive range, efficient charging, superior battery capabilities and of course outstanding customer experience.
Recent years have seen the humble payment terminal evolve from a traditional, proprietary embedded operating system, into an open source point of sale (POS) utilising Android. This new paradigm comes with the ambition to accelerate customers’ digital transformation and reshape the traditional “point-of-sale” into a “point-of-interaction”.
The evolution of the next generation of payment terminals has seen the Android operating system emerge as the front runner in the race for innovation. But what are the drivers for this momentum, and why is Android gaining traction?
Hernán Moya, Marketing Director, Iberia for Terminals, Solutions & Services at Worldline, considers four key reasons why Android is making such a significant difference in the world of payment…