With eCommerce becoming the main element of physical retailers’ strategies, and the COVID-19 pandemic shifting customers' shopping habits from on-site to online, the landscape for Connected Retail is more prospective than ever.
In an increasingly faster and changing society, key drivers to customer satisfaction are convenience, speed and efficiency.
In grocery retail, the old model of online versus offline is no longer a relevant distinction. This is because today’s connected consumers shop for their groceries in an entirely different way, as they feel they should no longer be impeded by the limitations of any touchpoint. After all, while shopping for products and services, consumers do not think about channels, they simply expect a smooth buying experience.
In Brazil, ecommerce transactions surged in 2020 and while the pandemic accelerated this ongoing trend, underlying market developments and consumer behavior support the country is primed for extended growth. We spoke with our Executive Managing Director Latin America, Daniel Passarelli, for his insight into the factors that will continue Brazil’s growth pattern.
Payments are essential to every business, but they are not all that meets the eye on a day-to-day basis. Behind every transaction there are multiple players working tirelessly to ensure payments are being made quickly, correctly, and securely. However, as is often the case with so many moving parts, there remains the possibility of error and/or additional time added to the transaction, leaving the customer with a poor experience and make them potentially less likely to return. Additionally, multiple failed transactions can ultimately prove costly for retailers over time.
Technology developments have unlocked convenience and instantaneous gain for consumers of digital goods and services, ushering us into today’s fast-paced subscription economy.
Making predictions for the year to come is difficult at the best of times. 2020 has been proof of that as we entered unchartered territory across a year that will be remembered for the COVID-19 pandemic, its impact on commerce, and the way we pay for goods and services.