In this new B&A interview, Vincent Liang, CEO and founder of Turn Cloud Technologies, discusses with our expert Boris Ferlet, VP Channel Development at Ingenico, how Android and the cloud can help merchants in the new world of commerce.
Discover how Android enables merchants to benefit from the digital experience. Our expert, Nicolas Cousinard, Android Product Manager, explains how Android is making traditional cash registers history!
Increasingly, as the consumer experience moves online, convenience is becoming the number one priority. Not only can consumers shop from the comfort of their homes, but they can have products delivered within days, and sometimes even on the same day.
Due to this, when consumers purchase in-store, they do not then want to be faced with the frustration of queueing, or a payment process that goes on far longer than is deemed necessary. Customers can be put off completing a transaction simply by having to fish out a card to type a series of numbers (pin code) into a payment terminal. The introduction of innovations such as Apple Pay and Samsung Pay have made this even more so, with customers’ devices memorising payment details for them, and acting as a contactless card.
As a result, in order to remain competitive and ensure conversions in this fast-paced modern world, retailers are tasked with providing a frictionless experience. But that’s not all. As digital payments systems have developed, so too have data regulations, adding another consideration to merchants’ plates – providing a seamless system without sacrificing security.
Many business owners are notoriously pushed for time, often taking on a multitude of tasks and duties. Dependant on size, this can include running the marketing department, organising logistics, and ensuring the best customer service is being delivered, all at the same time. Unsurprisingly, with so many different facets of a company to be managing, payments processing is not always at the forefront of merchants’ minds. But the fact is it should be, as optimising payments is an essential component in many aspects of the business journey and it should not be overlooked.
By optimising payments, you have the power to create a profoundly positive effect on the user experience (UX), transaction conversion, and provide merchants with crucial data to improve their operations. What’s more it can also enable merchants to monitor their costs efficiently, if they work with the most competitive acquirer for each payment method used by consumers.
Ignoring payments optimisation risks not only alienating and losing customers but also inefficient management of their costs by missing important savings on acquiring fees.
Why you should give it a try too.
Transit systems across the globe are having to adapt and embrace a new normal. Previously, a physical ticket would have been purchased using cash from a manned kiosk but nowadays, it is a very different story. Technological advancements, alongside open payments, have unlocked new possibilities across multiple industries. Furthermore, travellers are expecting more as part of their basic service.
The move towards a cashless society is quickly gathering pace. Cards and alternative payment methods (APMs) are now the norm, and the ways in which these changes are affecting transit systems are far reaching. With that said, I’ll explore the payment trends, the key benefits of these developments and what travel operators need to know.