Ingenico’s gamification partnership with Belgian specialists Luckycycle promises to bring fun and anticipation to both virtual and in-store checkouts, boosting sales and providing consumers with irresistible opportunities to win the amount of their basket.
Ingenico Gamified Checkout offers customers the chance to win back their basket amount as part of the buying process.
This means that instead of offering 10% discounts on an item or basket, merchants can offer a 1 in 10 chance to win that item or basket for free. Once payment is complete, the customer can then try their luck by playing a short, interactive game. Current game formats include a scratch card, gift box, random discount, and wheel of fortune among others.
Far more than just being a nifty add-on, Ingenico Gamified Checkout aims to boost sales conversions. On average, 69% of e-commerce shopping baskets are abandoned before the prospective buyer completes the purchase, according to the mean of 37 separate studies analysed by the Baymard Institute.
A gamified checkout has been shown to increase basket conversions by 15% and the average basket value by 25%, Luckycycle estimates.
“Our main goal is to help our merchants boost their revenue, especially to basket spend and sales conversion rates,” says Angèle Rivron, Product Innovation Manager at Ingenico ePayments. “Gamification at the checkout engages customers at the final step of the buying process. We will bring the gamified checkout to online and in-store – both channels will be linked and merchants can make it clear to the consumer that they can play through both.”