E-retailers attracted significantly more online traffic in the run-up to Christmas than they did in 2016, according to Verizon’s 2017 Holiday Retail Index.
On the penultimate weekend before Christmas Day, traffic on Friday, December 15, and Saturday, December 16, surged 16% and 17% respectively versus the corresponding days a year earlier.
The so-called Free Shipping Friday spurred consumers to buy online, said Michele Dupré, group vice president of Retail, Hospitality & Distribution for Verizon Enterprise Solutions.
“A perfect storm of last minute shopping, final standard shipping deadlines and great deals continued to drive strong digital commerce activity over the weekend,” said Dupré. “The next hurdle for retailers will be sustaining customer engagement while successfully managing inventory and logistics during the Christmas rush.”