Only a quarter of Apple Pay transactions come from its native US, according to Apple’s CFO Luca Maestri.
Apple Pay, Apple’s NFC technology for contactless payments, is proving more popular abroad than in the US, with 75% of transactions coming from the international market.
Experts believe this is due to the US’s sluggish adoption of mobile payment technology, while markets such as Europe and Asia have been faster to install contactless-enabled POS terminals and cards. However, the US is slowly catching up – most new EMV chip card terminals deployed in the US in the last two years have NFC transaction functionality, although many merchants are yet to roll it out.
Apple Pay can be used with iPhones and Apple Watch devices, and is available in 16 countries. The United Arab Emirates, Denmark, Finland and Sweden are the next countries to get the mobile payment service before the end of the year.
Maestri stated “Apple Pay is by far the number-one NFC payments service on mobile devices, with nearly 90% of all transactions globally.”