Digital transformation a high priority for retailers in 2017

Retailers are using digital to better understand and connect with customers, according to the latest study by JDA.

The survey showed this will be retailers’ main priority, with nearly 7 in 10 (69%) of executives saying they plan to increase their investment in digital transformation over the next year.

However, over 52% have not defined or started implementing a digital transformation strategy yet. Chinese retailers are at the forefront of digitalization efforts, and are 58% more likely to be implementing their defined digital transformation strategy than the US (40%).

Mobile-enabled applications (85%), big data (86%) and use of social media data (85%) are the other top technologies that survey respondents said they will be investing in or plan to over the next 12 months.