Mobile transactions increase as percentage of total e-commerce in Brazil

A growing percentage of online transactions in Brazil in the second half of 2015 came from mobile websites, meaning that companies wanting to grow business there should develop mobile online transactions.

More than 14 percent of online transactions originating in Brazil in the second half of 2015 came from mobile websites, according to eMarketer which quoted information from Brazilian research firm E-bit. This compares to just over 10 percent in the first half of 2015 and 9 percent a year earlier.

However, e-Bit's data does not include transactions from mobile apps, implying that the total share of mobile online transactions in Brazil could be much higher. Indeed, eMarketer quoted how marketing research firm Criteo estimated that this mobile transactions amounted to 18.6 percent of total e-commerce, 15 percent generated from smartphones and 3.6 percent from tablets.

The news of the rapid rise in Brazil comes as mobile transactions (or m-commerce) is growing globally as a share of total online sales.