During the COVID-19 pandemic, the demand for digital goods and services has exploded as businesses have been forced online and customers have been shopping safely from home. Most of us experienced a much higher number of video calls that replaced face to face interaction, even birthday parties and weddings ceremonies were done via video these days. The digital conference tool Zoom experienced a huge spike in use on a single day in April, with 300 million people using its services.
Consequently, digital businesses are now reaching a critical mass, with demand coming in from new demographics and geographies, while payments are playing a critical role, enabling them to open up new markets and optimize the potential from existing customers.
So, in this blog I’ll explain the key areas for digital companies to consider, and how to reach what we call ‘peak payments conversion’.
“We are at the brink of massive digital acceleration” says Damien Perillat, our new head of the Global Online division of Ingenico since April of this year.
Bringing fresh insight and a wealth of payments experience, we spoke with Damien to learn more about his new role and the rapid changes in the global economy and payments landscape.
The EU Second Payment Services Directive (PSD2) is more than just a piece of regulation. It’s an opportunity for eCommerce companies to innovate, remove friction from the customer experience and better control the data that drives their businesses.
Recent months have shown that e-commerce isn’t just a convenient way to purchase goods and services, it’s a vital lifeline for consumers.
As we continue to spend more time at home, we can find more ways to be creative. We designed these at-home activity sheets with people of all ages in mind.