A few months ago, I was walking past my local curry house when I saw that their neon sign was on the blink. It made me smile: now that, I thought, is some serious targeted marketing. Not only do they recognise that my name is Ian, but also that it’s late so I’m probably hungry... and they have created a whole new cuisine just for me! If only all small merchants had marketing that was as focused as that.
Across the globe, contactless adoption has soared in the past eighteen months. However, the rate of adoption and changes in payment behaviour differ from country to country. Continuing our Contactless 2021 series, Fabien Darné, country manager for France at Ingenico, a Worldline brand, examines the latest trends in the French market and considers why the resilience of local business is providing the catalyst for change.
Down and out in London… and Brussels For almost 2 years now, wherever I go, I have been using an NFC-enabled payments ring for all my low value card purchases. Swooshing my way through the London Underground without needing an oyster or debit card is as satisfying today as it was on my very first go. Now that I reflect on my experience, it has occurred to me that only once in maybe 1,500 transactions, did anyone ever challenge me as to whether it was a legitimate method of payment.
We all know that when it comes to business, standing still is never a good option. If the last year has taught us anything, it’s that reinventing the shopping experience remains the golden ticket for small merchants as well as big retailers.
Android has become a hot topic in the area of acceptance in the payments industry. Indeed, the question is no longer ‘if', but ‘when’ the market will be shifting in significant volumes to the new platform. But what are the benefits of Android, and how can banks, acquirers, and merchants, gain real value from it?
Discover how Worldline through Ingenico has managed to significantly reduce the environmental footprint of its payment terminals through its eco-design approach, at the heart of its CSR strategy.
The eco-design of payment terminals is not a “nice-to-have” anymore. It is an obligation for every sustainable and responsible company. At Ingenico, a Worldline brand, we have put in place an innovative and preventive product-oriented approach to protecting the environment. Being the leader in payments starts with an eco-responsible attitude.