In September, one of the great pioneers of computing, Sir Clive Sinclair, died. Despite the sniffy obituaries in many of the British papers about his less successful ventures, for many Brits of my age, he did something heroic; changing our lives by making us realise that computing is something open to everyone. Sinclair’s home computers took the digital world out of the academic and banking domain and put it in the hands of the masses. It’s hard to overstate the impact it had on the lives and careers of many of my generation.
Recycling is one of the best ways to have a positive impact on the world in which we live. This has become even more relevant in today’s ‘throwaway’ society where electronic gadgets are quickly discarded when newer, more attractive products come to market.
A few months ago, I was walking past my local curry house when I saw that their neon sign was on the blink. It made me smile: now that, I thought, is some serious targeted marketing. Not only do they recognise that my name is Ian, but also that it’s late so I’m probably hungry... and they have created a whole new cuisine just for me! If only all small merchants had marketing that was as focused as that.
Across the globe, contactless adoption has soared in the past eighteen months. However, the rate of adoption and changes in payment behaviour differ from country to country. Continuing our Contactless 2021 series, Fabien Darné, country manager for France at Ingenico, a Worldline brand, examines the latest trends in the French market and considers why the resilience of local business is providing the catalyst for change.
Down and out in London… and Brussels For almost 2 years now, wherever I go, I have been using an NFC-enabled payments ring for all my low value card purchases. Swooshing my way through the London Underground without needing an oyster or debit card is as satisfying today as it was on my very first go. Now that I reflect on my experience, it has occurred to me that only once in maybe 1,500 transactions, did anyone ever challenge me as to whether it was a legitimate method of payment.
We all know that when it comes to business, standing still is never a good option. If the last year has taught us anything, it’s that reinventing the shopping experience remains the golden ticket for small merchants as well as big retailers.