To define the most effective checkout conversion tips, we’ve conducted extensive research in user experience. The following actions can come in handy especially since online cart abandonment rates are at a staggering 69% globally. Overcoming obstacles in the conversion funnel - especially at the payment stage - is crucial for online merchants if they want to maximise their potential revenue.
While the QR code was invented more than 25 years ago, it is only recently that it has become more and more present in our daily lives. In its early days, it was just a tool for Japanese car manufacturers to track their inventory around their factories. From now on, it is everywhere, from the ticket office to advertising and soon also in our wallets.
With eCommerce becoming the main element of physical retailers’ strategies, and the COVID-19 pandemic shifting customers' shopping habits from on-site to online, the landscape for Connected Retail is more prospective than ever.
In an increasingly faster and changing society, key drivers to customer satisfaction are convenience, speed and efficiency.
In grocery retail, the old model of online versus offline is no longer a relevant distinction. This is because today’s connected consumers shop for their groceries in an entirely different way, as they feel they should no longer be impeded by the limitations of any touchpoint. After all, while shopping for products and services, consumers do not think about channels, they simply expect a smooth buying experience.
Payments are essential to every business, but they are not all that meets the eye on a day-to-day basis. Behind every transaction there are multiple players working tirelessly to ensure payments are being made quickly, correctly, and securely. However, as is often the case with so many moving parts, there remains the possibility of error and/or additional time added to the transaction, leaving the customer with a poor experience and make them potentially less likely to return. Additionally, multiple failed transactions can ultimately prove costly for retailers over time.