In the past decade the increased interest in sustainable transportation has been pushing the EV manufacturers, infrastructure developers and charging station makers to constantly innovate and improve the century-old technology. The race is on for a better drive range, efficient charging, superior battery capabilities and of course outstanding customer experience.
2020 was a great year for electric car adoption in the UK, with plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) accounting for over one in ten cars sold. Like it or not, the electric vehicle (EV) revolution is coming and every watt of power that charges an EV will need to be paid for.
To define the most effective checkout conversion tips, we’ve conducted extensive research in user experience. The following actions can come in handy especially since online cart abandonment rates are at a staggering 69% globally. Overcoming obstacles in the conversion funnel - especially at the payment stage - is crucial for online merchants if they want to maximise their potential revenue.
While the QR code was invented more than 25 years ago, it is only recently that it has become more and more present in our daily lives. In its early days, it was just a tool for Japanese car manufacturers to track their inventory around their factories. From now on, it is everywhere, from the ticket office to advertising and soon also in our wallets.
There is no doubt that the quick service restaurant (QSR) industry took a huge hit during 2020 and 2021, as COVID-19 saw complete closures and the sudden need to shift all or most of sales online and those that stayed open had to adapt to social distancing and contactless payments.
Many business owners are notoriously pushed for time, often taking on a multitude of tasks and duties. Dependant on size, this can include running the marketing department, organising logistics, and ensuring the best customer service is being delivered, all at the same time. Unsurprisingly, with so many different facets of a company to be managing, payments processing is not always at the forefront of merchants’ minds. But the fact is it should be, as optimising payments is an essential component in many aspects of the business journey and it should not be overlooked.
By optimising payments, you have the power to create a profoundly positive effect on the user experience (UX), transaction conversion, and provide merchants with crucial data to improve their operations. What’s more it can also enable merchants to monitor their costs efficiently, if they work with the most competitive acquirer for each payment method used by consumers.
Ignoring payments optimisation risks not only alienating and losing customers but also inefficient management of their costs by missing important savings on acquiring fees.