From Freemium to Premium: Boosting Conversion Rates with the Right Payment Strategy

Technology developments have unlocked convenience and instantaneous gain for consumers of digital goods and services, ushering us into today’s fast-paced subscription economy.

  • Tech trends

Ready to turn more e-viewers into lifetime fans of your business?

Whether you prefer the latest Netflix true crime series or would rather settle down in front of your favorite musical on Disney+, online and over-the-top (OTT) streaming services are booming with lockdowns occurring all over the world. The quality and range of experiences on offer to customers has never been greater.

  • Tech trends

Time to turn more virtual classmates into lifetime learners

The COVID-19 pandemic has transformed many of us into virtual learners.

  • Tech trends

Turn more users into buyers for your cloud service business

Many online service businesses have seen dramatic swings in demand as a result of the COVID-19 pandemic. In contrast, providers of cloud-based services – including software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) – have experienced relative stability. In its latest subscription economy report, Ingenico’s subscription partner Zuora notes that software companies have seen a ‘limited impact’ overall from the pandemic. Unsurprisingly, communication and collaboration services have performed well, with the former growing 1.4X.

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Time to make PSD2 work for you

The EU Second Payment Services Directive (PSD2) is more than just a piece of regulation. It’s an opportunity for eCommerce companies to innovate, remove friction from the customer experience and better control the data that drives their businesses.

  • Customer Experience
  • Tech trends

Highlights from MWC18

Relive the best moments from Mobile World Congress 2018.

  • Tech trends