From Freemium to Premium: Boosting Conversion Rates with the Right Payment Strategy

Technology developments have unlocked convenience and instantaneous gain for consumers of digital goods and services, ushering us into today’s fast-paced subscription economy.

  • Tech trends

Ready to turn more e-viewers into lifetime fans of your business?

Whether you prefer the latest Netflix true crime series or would rather settle down in front of your favorite musical on Disney+, online and over-the-top (OTT) streaming services are booming with lockdowns occurring all over the world. The quality and range of experiences on offer to customers has never been greater.

  • Tech trends

Time to make PSD2 work for you

The EU Second Payment Services Directive (PSD2) is more than just a piece of regulation. It’s an opportunity for eCommerce companies to innovate, remove friction from the customer experience and better control the data that drives their businesses.

  • Customer Experience
  • Tech trends

Highlights from MWC18

Relive the best moments from Mobile World Congress 2018.

  • Tech trends

Retailers must use web and mobile to enhance customer journey

With the boom of e-commerce, combined with the relatively low cost of setting up an online store, bricks-and-mortar stores need to adopt many of their rival e-retailers’ most successful web and mobile strategies to expand their cyber marketplace.

  • Customer Experience
  • Tech trends