To define the most effective checkout conversion tips, we’ve conducted extensive research in user experience. The following actions can come in handy especially since online cart abandonment rates are at a staggering 69% globally. Overcoming obstacles in the conversion funnel - especially at the payment stage - is crucial for online merchants if they want to maximise their potential revenue.
In the past few years, innovation, speed and agility have increasingly become the watchwords for merchants. During this time they have seen consumers’ purchasing behaviour change as the lines between in-store, online and mobile shopping have blurred. And at the same time they have gone through their own digital transformation, upgrading the front office to enable these new customer experiences and also updating the back office, to manage inventory, accounting and other business services on a daily basis.
While the QR code was invented more than 25 years ago, it is only recently that it has become more and more present in our daily lives. In its early days, it was just a tool for Japanese car manufacturers to track their inventory around their factories. From now on, it is everywhere, from the ticket office to advertising and soon also in our wallets.
With eCommerce becoming the main element of physical retailers’ strategies, and the COVID-19 pandemic shifting customers' shopping habits from on-site to online, the landscape for Connected Retail is more prospective than ever.
In Brazil, ecommerce transactions surged in 2020 and while the pandemic accelerated this ongoing trend, underlying market developments and consumer behavior support the country is primed for extended growth. We spoke with our Executive Managing Director Latin America, Daniel Passarelli, for his insight into the factors that will continue Brazil’s growth pattern.