Payments processing can be a minefield, especially for merchants that are new to dealing with its complex systems and terminologies. Historically, they’d have to get to grips with every aspect of the system, whether that’s the pad itself, gateways, acquiring or processing, and source suppliers for each aspect of the chain.
Many merchants of all sizes, particularly those operating a smaller business, are hard pushed for time and resources as they focus on ensuring their business not only survives, but thrives. So, how can they take the hassle out of managing payments processing, making it run more effectively, efficiently, and securely, while offering a better user experience for their customers? Here, I’ll explain how.
The most significant shift in the payments industry to evolve from the COVID-19 pandemic has been the sudden fall in the usage of cash. And while the industry as a whole has been aware of the potential for a cashless future for a while, the shift towards contactless and alternative payment methods (APMs), as consumers try to avoid less hygienic payment methods, has got to the point where 50% of customers think that cash will disappear completely at some point in the future.
A lot of effort goes into getting customers to the checkout page. Marketing, advertising and SEO optimization get customers to the ecommerce site.
In this new B&A interview, Vincent Liang, CEO and founder of Turn Cloud Technologies, discusses with our expert Boris Ferlet, VP Channel Development at Ingenico, how Android and the cloud can help merchants in the new world of commerce.
Discover how Android enables merchants to benefit from the digital experience. Our expert, Nicolas Cousinard, Android Product Manager, explains how Android is making traditional cash registers history!