In an increasingly faster and changing society, key drivers to customer satisfaction are convenience, speed and efficiency.
In grocery retail, the old model of online versus offline is no longer a relevant distinction. This is because today’s connected consumers shop for their groceries in an entirely different way, as they feel they should no longer be impeded by the limitations of any touchpoint. After all, while shopping for products and services, consumers do not think about channels, they simply expect a smooth buying experience.
In Brazil, ecommerce transactions surged in 2020 and while the pandemic accelerated this ongoing trend, underlying market developments and consumer behavior support the country is primed for extended growth. We spoke with our Executive Managing Director Latin America, Daniel Passarelli, for his insight into the factors that will continue Brazil’s growth pattern.
For decades, research and industry voices have been drawing attention to the inevitable move towards a cashless society. Even before COVID-19 hit, cash transactions in the UK accounted for only 23% of all payments in 2019. However, no one could have predicted the mass adoption of digital technologies spurred on by the pandemic last year.
Payments are essential to every business, but they are not all that meets the eye on a day-to-day basis. Behind every transaction there are multiple players working tirelessly to ensure payments are being made quickly, correctly, and securely. However, as is often the case with so many moving parts, there remains the possibility of error and/or additional time added to the transaction, leaving the customer with a poor experience and make them potentially less likely to return. Additionally, multiple failed transactions can ultimately prove costly for retailers over time.
Technology developments have unlocked convenience and instantaneous gain for consumers of digital goods and services, ushering us into today’s fast-paced subscription economy.
Ingenico, a Worldline brand, strengthens its leadership position in the mobile POS market with the certification of its PIN-on-Mobile solution, complementing the Moby product line. Ingenico is part of Worldline since October, 2020.