Discover the key areas that online businesses can focus on to make checkout easy and frictionless for customers.
Great customer experience is the lifeblood of every business. Not only does it ensure that customers keep coming back, it is also a key driver of reputation and can be make or break for an organisation – particularly in today’s challenging business climate.
The rulebook around marketing and customer loyalty is being rewritten,
by Nick Tubb, Vice President, Commercial Affairs for Ingenico ePayments.